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Case Study: Maximizing Amazon Sales with Cost-Effective Advertising

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Overview A fast-growing eCommerce business leveraged a strategic approach to Amazon sales and advertising to generate $841,097.10 in total revenue. This case study examines how the business optimized its ad spend, product pricing, and organic reach to maximize profitability while keeping advertising costs low.

Key Results:

  • Total Sales: $841,097.10
  • Amazon Fee (15%): $126,164.57
  • Sales After Amazon Fee: $714,932.53
  • Organic Sales (30%): $252,329.13
  • Ad Sales (70%): $588,767.97
  • Total Cost (Product Cost + Ad Spend): $631,142.11
  • Product Cost: $611,142.11
  • Ad Spend: $20,000
  • ACoS (Ad Cost of Sales): 3.40%
  • TACoS (Total Advertising Cost of Sales): 2.38%
  • Final ROI: 27%

Challenges

Despite strong demand, the business faced three primary challenges:

  1. High Competition – Competing with established sellers in the market.
  2. Balancing Ad Spend & Profitability – Maintaining a low ACoS while ensuring steady sales.
  3. Driving Organic Growth – Reducing reliance on paid ads for long-term profitability.

Strategy Implemented

1. Optimized Marketing & SEO

To attract more customers, the business optimized product listings with high-converting keywords and improved Amazon SEO, leading to a 30% increase in organic traffic and reducing long-term ad dependency.

2. Cost-Effective Ad Campaigns

  • Focused on high-converting keywords
  • Used PPC automation tools to lower ACoS to 3.40%
  • Spent only $20,000 on ads while generating $588,767.97 in ad-driven sales

3. Strategic Pricing & Inventory Management

  • Competitively priced products to increase conversion rates
  • Ensured consistent stock availability to maintain search rankings

Results & Takeaways

This Amazon sales strategy delivered impressive returns, with a 27% final ROI. The low TACoS of 2.38% indicates that the brand successfully built a strong organic presence, reducing its long-term advertising expenses.

Conclusion

This case study proves that a well-optimized Amazon strategy can drive high sales with minimal ad spend. Whether you’re an eCommerce seller looking to scale, this approach can help maximize your Amazon success.

Looking to Scale Your Amazon Business?

If you’re searching for expert guidance to optimize your Amazon sales strategy, contact us today to replicate this success!

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Sajid Iqbal
E-commerce Marketplace Specialist

Sajid Iqbal joined Longlastingecom with a strong background in e-commerce, specializing in platforms like Walmart, eBay, and Amazon. Although he does not come from a programming background, his deep understanding of marketplace operations, product management, and customer behavior has made him a key player in the company’s growth. Sajid’s ability to adapt to changing market trends and his commitment to delivering results have helped Longlastingecom achieve new milestones across multiple sales channels. His practical experience and strategic insights continue to drive success for the team.

Khuram Shehzad
Head of Wholesale Operations

Khuram Shehzad, a talented and versatile programmer, became a part of Longlastingecom in 2019 as the Wholesale Head. Since then, he has consistently demonstrated outstanding leadership skills while sharpening his technical expertise. Khuram believes that both life and leadership are ongoing journeys of growth — learning from past experiences to better navigate future challenges. His dedication, strategic mindset, and passion for continuous improvement have made him an invaluable asset to the team.

Muhammad Imran Raza
YouTube Automation Expert

I am Mr. Muhammad Imran Raza, a seasoned YouTube automation expert with years of hands-on experience in building, managing, and scaling faceless YouTube channels. Over the years, I have successfully generated thousands of dollars in revenue through strategic content creation, automation workflows, SEO optimization, and audience engagement techniques. My expertise lies in identifying profitable niches, creating high-converting video scripts, leveraging AI tools for content production, and optimizing monetization strategies to ensure consistent channel growth. I have helped numerous clients launch and grow their automated YouTube businesses, turning passive income dreams into reality. My deep understanding of the YouTube algorithm, combined with a data-driven approach, positions me as a reliable and result-oriented professional in the world of digital media and automation.

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Muhammad Imran
Co-Founder

Wholesale Inventory Expert
Muhammad Imran, co-founder of Longlastingecom, specializes in wholesale inventory management across Walmart, eBay, and Amazon. His strategic mindset, operational expertise, and focus on scalable systems have played a crucial role in establishing a strong and sustainable foundation for the company.

Muhammad Rizwan
Founder

The King of E-commerce Automation
Muhammad Rizwan, the unstoppable force behind Longlastingecom, is a true master of Walmart, eBay, and Amazon automation. With multiple million-dollar stores under his management, he has revolutionized the way online businesses are built and scaled. Known as the Badshah of E-commerce, Muhammad Rizwan continues to lead the industry with his visionary strategies and commitment to helping others achieve extraordinary success.